British American Tobacco Bangladesh - Numayer Alam

Mr. Numayer Alam, head of Commercial of BAT Bangladesh, has over 20 years of working experience in BAT with around 6 years of leadership role experience in Marketing & Sales of Bangladesh & East Asia Area (Vietnam, Cambodia) Business.

Back in 2004, Mr. Alam started his journey with BAT Bangladesh as a Territory Officer. In 2006, after two years of strong performance, he was first elevated to the position of Area Manager and subsequently moved to the role of Channel Development Executive in 2007.

Following a successful three-year stint in this capacity, he was promoted in a cross functional position of Enterprise Programme Manager (PMO) in 2010 where he closely worked with the Leadership Team in shaping organizational leadership agenda, and two years afterwards, he was promoted and assigned in a Global Project Deployment Role as the Project Manager – Bangladesh for the TAO (Target Operating Model and OneSAP) programme in 2012.

The most challenging years of his career were from 2014 to 2016, when he held three very distinct senior & important positions in quick succession. After completing the global project role, he came back to Marketing function and took over the role of Regional Manager of Dhaka in 2014 where he led the biggest business nationally and then moved to Strategy, Planning & Insights Manager in 2015. Based on his strong commercial and leadership strengths, he was elevated to the role of Head of Strategy, Planning & Insights in 2016 where he actively worked in long term business simulations and strategies.

His unwavering work ethic, leadership inclusivity and commercial acumen created a great opportunity for him to embark on a new journey as Head of Trade Marketing at BAT EAA (Vietnam & Cambodia) in 2017 and later took over the role of Head of Brands also. Under his leadership, the Vietnam business has witnessed strong volume, share and turnover growth which was driven by key strategic works around route to market, trade activations, portfolio enhancement and talent development.

In 2022, he returned from Vietnam and joined the BAT Bangladesh Leadership Team and currently serving as Head of Commercial. For his outstanding performance in the field of trade marketing, he was awarded ‘Sales Director of the Year’ by the Bangladesh C-Suite Awards 2023.