British American Tobacco Bangladesh - Monisha Abraham

Ms. Monisha Abraham joined BAT Bangladesh as the managing director on July 1, 2024. In the 114-year history of BAT Bangladesh, she is the first female managing director to take the helm. She brings with her nearly thirty years of expertise in general management and marketing positions in a variety of industries, including tobacco and FMCG. Prior to joining BAT Bangladesh, she was the Chief Executive Officer and Managing Director of Ceylon Tobacco Company PLC (CTC), a BAT Group company. She has held several key positions in transformation roles during her career in a number of nations in the Asia-Pacific, Africa, the Middle East, and Europe.

Prior to commencing her career in Abu Dhabi in 1995, Ms. Abraham obtained her B.Com. from Jyoti Nivas College and her MBA in Marketing and Finance from the Birla Institute of Technology, India. In 2005, she moved to Heineken in Dubai as Trade Marketing Manager and within 1.5 years, she took over the position as Marketing Manager for the Gulf region.

In 2009, she moved to the Netherlands as Regional Marketing Director for the Africa and Middle East region.

From 2014 to 2017, she was the Managing Director for Almaza in Lebanon, an operating company in which Heineken owns the majority of shares.

From 2017 to 2019, Ms. Abraham was the Managing Director for Heineken Hanoi, overseeing the northern area of Vietnam.

In 2019, Ms. Abraham moved to Brussels, Belgium, to take over as Managing Director of Ibecor, a 100% Heineken-owned company that is specialized in inbound logistics and transportation for Africa and Middle East.

Ms. Abraham joined the Ceylon Tobacco Company as Managing Director / CEO in 2021.